Written By:
Bryce Choquer
Founder, CEO

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June 12, 2024
Article

Webflow eCommerce Options: Variants, Payments & More

Welcome to our exploration of Webflow eCommerce Options. 

Are you ready to promote your online store to the next level? 

With the ever-evolving nature of eCommerce, understanding the ins and outs of platforms like Webflow can be a game-changer for your business. 

Today, we're taking a good look into Webflow's eCommerce capabilities. We’ll discuss about managing products, setting up payment options, and maximizing your online store's potential. 

Whether you're a seasoned eCommerce entrepreneur or just entering the digital marketplace, we’re confident you’ll learn something new about Webflow eCommerce.

Understanding CMS vs. eCommerce in Webflow

In Webflow, managing content through CMS (Content Management System) and eCommerce follows similar principles but with distinct differences. 

Quick Walkthrough of Ecommerce Collections

Ecommerce Collections function as dynamic Collections, akin to managing content items in CMS. However, unlike CMS Collections, Ecommerce Collections come with predefined fields that you can't alter in the Collection schema.

Once you activate Ecommerce for your Webflow project, Ecommerce Collections - such as products and categories - are automatically generated. 

Where You Find Ecommerce Collections

These Collections can be found in the Ecommerce panel situated in the left sidebar of your Webflow dashboard.

Here, you have the flexibility to adjust the settings of these Collections. You can enrich them with custom fields tailored to your store's needs. Whether you're inputting new products or importing categories, Webflow's interface streamlines the process, empowering you to build and refine your store database.

For a comprehensive understanding of managing eCommerce Collections in Webflow, explore the dedicated lesson on Webflow University: Ecommerce Collections Overview.

Webflow eCommerce Options - Product Variants

Webflow offers versatile eCommerce options to accommodate various product types. 

Do your products come in different sizes, colors, or styles? If so, you can create option sets for each variant. 

For example: Imagine you’re selling shoes in multiple sizes, colours, and styles that require adding three distinct option sets: size, colour, and styles. Each unique combination of these options results in a specific variant of the product.

This could look like: “Size 7 tennis shoes, women’s, white-black.”

By effectively managing these option sets, you ensure that your customers can easily select their preferred product variations, enhancing their shopping experience. 

This flexibility is particularly useful for businesses with diverse product lines, ensuring that each variant is accurately represented and managed within your Webflow store.

For a deeper dive into managing eCommerce options in Webflow, check out the resources available at Webflow University.

FAQs - Webflow eCommerce Payment Options

Can you take payments on Webflow?

Yes, Webflow allows you to take payments by connecting your Stripe or PayPal account. This enables you to collect payments, process refunds, and manage payouts seamlessly. You can set this up easily in the Ecommerce payment settings within the Designer or Editor.

Which payment method is best for eCommerce?

The best payment methods for eCommerce include credit cards, debit cards, bank transfers, app payments, COD (Cash On Delivery), electronic checks, and cryptocurrencies. 

Offering a variety of secure payment options caters to customer preferences and enhances their shopping experience. No matter what, never jeopardize the security of your eCommerce checkout. 

Does Webflow accept PayPal?

Yes, Webflow supports PayPal integration. This allows you to offer a popular and secure payment method, providing a seamless checkout experience for your customers and enhancing your eCommerce capabilities.

Conclusion

There you have it! We've explored the capabilities of Webflow eCommerce options. To get better results, enhanced your website with proper user experience to attract more visitors and traffic.

This includes distinguishing the differences between CMS and eCommerce Collections, how to manage product variants, and the various payment methods you can integrate. 

By leveraging Webflow’s dynamic tools, you can streamline your online store’s operations and provide a seamless shopping experience for your customers.

We hope you embrace these powerful features for your eCommerce business!

Discover a New Webflow eCommerce Option with Penni Cart

Did you know about Penni Cart being a new eCommerce option? 

This tool allows you to customize your shopping cart and offer secure payments, specifically built for Webflow users. 

To learn more about enhancing your Webflow eCommerce setup, check out our other Penni blogs for comprehensive guides and tips.

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