Abandoned shopping carts are a big problem in eCommerce - 69.57% of shopping carts are abandoned before the customer makes a purchase, according to a 2024 study by the Baymard Institute. This statistic highlights an issue for online retailers that collectively lose billions of dollars a year due to this situation.
To fight this, UI strategies can reduce abandoned shopping carts and recover lost revenue. One of the best strategies to overcome this is using a custom shopping cart adapted to each user and simplifying the checkout.
This blog will discuss ways to decrease abandoned shopping carts and how to use custom shopping carts to improve user experiences and conversions.
Why do shopping carts get abandoned?
Cart abandonment can be caused by many things, data from Baymard institute show 48% of shoppers drop their carts because shipping and taxes are too expensive. A further 24% leave because the site requires an account before you checkout, and 17% cite a long, complicated checkout process as why they abandoned a purchase.
These challenges can be easily fixed with custom shopping carts that offer a more transparent and clean experience. For example, giving upfront cost visibility during browsing reduces surprises at checkout or offering a guest checkout option, which 20% of customers use, may also avoid bogus hurdles for users.
Custom Shopping Carts Improve User Experience and Reduce Cart Abandonment.
A great custom shopping cart can improve everything about the checkout process. Research by the Baymard Institute found frictionless checkout could boost conversion rates by 35.26%. A simple one-page checkout is a common feature of custom shopping carts that can reduce abandoned shopping carts.
Mobile shoppers feel the impact of custom shopping carts even more. Since mobile devices will account for nearly 73% of all eCommerce sales by 2024, a mobile-friendly cart is imperative. Designed custom carts that adapt to screen sizes to minimize user frustration and abandonment.
Personalization is another important aspect. With custom shopping carts, you can suggest related products or services to drive upsell and cross-sell, which has increased sales by 10-30%.
Use Behavioral Triggers to Reduce Abandoned Shopping Carts.
Behavioral triggers often push customers to complete purchases. Emails from cart abandonment have an average open rate of 45% and a close with a purchase. Custom shopping carts may trigger these emails to reconnect users who abandoned the transaction without completing it.
Exit-intent popups can be also deployed to capture users before leaving the site. A limited-time discount or a reminder about an abandoned cart can recover a sale and reduce abandonment by as much as 10%. These strategies paired with custom carts make sure users are engaged throughout the shopping experience
Customized Cart Features that Build Trust and Transparency.
Trust helps reduce abandoned shopping carts. So much so, 17% of customers abandon carts because they do not trust the site with their credit card information. And custom shopping carts can address this by showing security badges and SSL certificates as proof of security.
Moreover, unexpected costs account for nearly half of cart abandonments. Businesses can clearly show taxes, shipping and fees while browsing with custom carts. Transparency in the cart experience means businesses avoid checkout surprises and encourage customers to complete their purchases.
And return and shipping policies are shown right inside the cart, further building trust. Easy access to concise information makes customers feel secure and increases the likelihood of completing a purchase.
Advanced Cart Features for Custom Shopping Carts to Reduce Cart Abandonment.
Exceptional custom shopping carts may have more advanced features. Using auto-save to save items to a cart for later visits can boost conversions by as much as 25%. This feature means a customer leaving and returning later doesn't have to repeat the process to make a purchase.
A visual progress bar at checkout also shows how many steps remain until completion. Adding a progress indicator can reduce cart abandonment by up to 11%, because it manages user expectations and avoids frustration due to unclear or too long processes.
And, of course, having different ways to pay, like digital wallets and credit cards, is another essential feature. Insufficient payment methods cause 9% of shoppers to abandon their carts, it says Baymard Institute. Making sure customers pay with their preferred method reduces abandonment and can be adapted to different user preferences.
Data-Driven Insights: How Custom Shopping Carts Improve Checkout.
The biggest advantage of custom shopping carts is collecting data to optimize the checkout, which you can easily do with Penni Cart. Heatmaps and analytics show how users interact with the cart to optimize the process for higher conversions. Knowing where customers abandon carts or which steps take the longest helps businesses tweak the experience to improve results.
Abandoned shopping carts must be reduced for eCommerce businesses looking to optimize revenue. With almost three out of every four online carts abandoned, Penni Cart can help you make things transparent and trigger behaviour are imperative. Simplifying common pain points like unexpected costs, complicated checkouts, and inadequate payment methods can help businesses increase conversion rates.
Penni Cart supports modern user expectations, from auto-save to personalized recommendations, while reducing friction at checkout. It takes 5 minutes to create a fully functional shopping cart, and it's free until you launch your live site!
Join Penni Cart today for free and create a shopping experience that aligns with your brand and increases conversions.
