Written By:
Bryce Choquer
Founder, CEO

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June 6, 2024
Article

Webflow eCommerce Demo: How to Make a Website that Works

Are you ready to transform your online store with a powerful and flexible platform? 

Webflow eCommerce provides a robust solution for building stunning, user-friendly websites without extensive coding knowledge. In this blog, we’ll explore what makes Webflow eCommerce unique, highlight its most useful features, and address some common challenges users face. 

Additionally, we’ll introduce Penni Cart, a game-changing tool that enhances Webflow’s eCommerce capabilities, making it easier to create a seamless shopping experience. 

Let’s jump into our comprehensive Webflow eCommerce demo and learn how to make a website that truly works for your business.

What is Webflow eCommerce?

Of course, not everyone has heard of Webflow. 

Webflow’s eCommerce packages launched in 2019, which might explain why only around 0.7% of websites use Webflow. However, sites built with Webflow reportedly enjoy higher traffic compared to those using other CMS platforms like Shopify, Wix, WordPress, and Squarespace. 

This blog explores what sets Webflow apart and how you can leverage its features to create a successful online store.

Useful eCommerce Features in Webflow

Webflow is well-known as a design-first, code-later website builder. This allows teams and individuals to create beautiful, responsive websites without extensive coding knowledge. 

Some of the fantastic key features include:

  • Shipping both digital or physical goods and product variants
  • Visually-based site editor
  • Customizable checkout and product pages (including emails and product fields)
  • Manual shipping rules
  • Built-in animations
  • Many templates are developed by the extensive Webflow Community for simpler sites
  • Free package available for a staging site, which is not time-bound (otherwise, it’s $29+/month)

These features make Webflow a versatile and powerful platform for building and managing an eCommerce site, catering to a design-first approach. 

eCommerce Hurdles in Webflow

Webflow excels at designing visually stunning websites. However, when it comes to eCommerce, the platform has some limitations that prevent it from being the go-to choice for many online retailers. While Webflow could potentially be a powerful eCommerce platform, users have identified several technical pitfalls:

  • Not offering enough new updates to improve eCommerce
  • Poor scalability, making it better suited for small or micro shops
  • Limited payment gateway options, only supporting Stripe and PayPal
  • Lack of in-store pickup options
  • No customer accounts and order history functionality
  • Difficulty in manually adjusting taxes
  • Absence of volume discounts
  • Lack of truly dynamic email confirmations (e.g., only showing specific text if Product X is in the ordered items)

Despite these challenges, there are workarounds. You can also remove Webflow native ecommerce and use a third-party tool.

Some users integrate their Webflow shop with a headless Shopify using the Shopiflow tool. 

While this solution enhances functionality, it also means business owners must pay for three separate tools, which can get relatively expensive, and fast!

Latest Webflow eCommerce Solution: Penni Cart

What is Penni Cart?

Penni Cart revolutionizes how you engage with e-commerce by integrating seamlessly with Webflow, offering a smooth, user-driven experience. 

Here are three reasons why Penni Cart is great for Webflow e-commerce:

  1. Your Cart, Your Way: Customize your Webflow shopping cart by tailoring every detail, from layout to colours, ensuring your cart matches your brand identity.
  2. Local Webflow Integration: Set up Penni Cart in less than five minutes. Designed exclusively for Webflow, it integrates seamlessly into your site, making e-commerce efficient and hassle-free.
  3. Secure Payments: By combining Webflow and Penni Cart, you can replace costly additional tools like Shopify, simplifying your workflow and saving money.

Penni Cart eCommerce Setup

  1. Create Your Account: Sign up on our website with your email and a strong password (minimum 10 characters, including a number, a lowercase letter, and an uppercase letter).
  2. Fill Out Account Details: Provide store details like location, currency, and industry to tailor your Penni Cart experience.
  3. Connect Your Webflow Project: Log in to Webflow and select the project you want to link with Penni Cart.
  4. Name and Sync Your Project: Name and sync your project. A green checkmark will indicate "✅ Website Synchronized."
  5. Confirm Your Package: Choose a Penni Cart package. Enter payment details if needed; skip this step for the free plan.
  6. Launch Penni Cart in Webflow: Find Penni Cart under "Apps" in your Webflow project and click "Launch" to automatically add the Cart Page, Bag Page, and Checkout Page.
  7. Explore Your New Dashboard & Penni Cart App: Manage essentials like shipping, coupons, and invoices in the Penni Cart dashboard. Begin your e-commerce creation journey within Webflow.

If you need more help, you can view the entire Penni Cart Webflow eCommerce demo in a step-by-step video series. 

Final Thoughts

Webflow eCommerce offers a robust platform for building beautiful, functional online stores. 

Despite some challenges, tools like Penni Cart make it easier to overcome these hurdles and create a seamless shopping experience. 

If you’re ready to enhance your Webflow eCommerce site, visit Penni Cart and sign up today to unlock these powerful benefits for your online store.

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